Tokidoki, which means "sometimes" in Japanese, is the name of a lifestyle brand that produces apparels and other products. It can best be described as a Japanese-inspired lifestyle brand that merges the art and fashion in one. Tokidoki has already designed and produced products such as purses (with LeSportSac ), shoes (with Asics Onisuka Tiger ), stationary (with Dark Horse ), make-up (with Smashbox ), toys (with Toys2R, Medicom , etc) , and others (There was even a Tokidoki soccer ball).